Matthew Reid Selected as League School’s First Marketing Manager

The League School recently welcomed Matthew Reid as its Marketing Manager. This new position will seek to promote the positive news at the school and increase awareness of the school’s students, staff and programs.

Matt is a 2005 graduate of the University of Massachusetts Amherst, where he studied Journalism and History. He spent nearly 20 years in the journalism industry as a reporter and editor for various weekly and daily newspapers in Massachusetts, New Hampshire, and Upstate New York.

As a journalist, Matt was always interested in local education and reported on a variety of topics including curriculum, school budgets, high school sports, special education, and general student features. From 2009-2019 he worked at GateHouse Media New England, based in Danvers, Mass., where he oversaw the production of 19 publications in the North of Boston and North Shore regions.

In the fall of 2019 Matt took a job at John Guilfoil Public Relations as a copywriter, soon becoming a Senior Account Executive. At JGPR Matt was responsible for overseeing over 40 municipal clients, with a focus on public school districts on the South Shore. This included working with local Superintendents on promoting their school districts through media coverage, social media, special events, and more.

In the new role of Marketing Manager, Matt will be promoting the League School in a variety of ways and highlighting the positive work of students and staff. Matt’s career as a journalist and his experience working with school districts will help him highlight everything that makes the League School such a special place while also increasing the school’s visibility to a wider audience.

Matt was born in North Adams, grew up in Athol, and has been a resident of Walpole since 2018.

“I had driven past the League School so many times, but it wasn’t until I saw a job listing online for the Marketing Manager position that I looked into what the school was all about. The more I learned about the school and the amazing work it does on behalf of students with autism, the more I knew it was a place I wanted to be,” Matt said. “I am looking forward to learning more about the school and sharing all of the positive news with the communities we serve and beyond.”